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The Pink and Blue Project
Jeong Mee Yoon
South KoreaGALLERYCONVERSATION
My six-year-old daughter loves pink. She wants to wear only pink clothes and own only pink toys and objects.

My daughter's tastes are not unusual, as most other little girls in the United States and South Korea love pink clothing, accessories and toys as well. This phenomenon seems widespread among various ethnic groups of children, regardless of their cultural backgrounds, and seems to be the result of societal influences and the power of pervasive commercial advertisements such as those for Barbie and Hello Kitty. Through advertising, customers are directed to buy blue items for boys and pink for girls. Blue has come to symbolize strength and masculinity, while pink is a symbol of sweetness and femininity.

In creating "The Pink and Blue Project" series, I visited children's rooms and displayed their possessions in an effort to show the viewer the extent to which children and their parents, knowingly or unknowing, are influenced by advertising and popular culture. 

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Parenting
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Jaz
United States
Latest Comment
Thank you Betty Kehrle for the very kind words. I went to therapy the whole last year to learn new ways on how to deal with my mother. But, I'm taking baby steps with her, but I know things will change once I leave California. Like you...
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 Irene Nam
France		Debra Blasing
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