IMOW - T is for Triumph

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T is for Triumph
Lucía Etxebarría

Spain

GALLERY

CONVERSATION

“If you want to be successful as a businesswoman, you must stand up as often as your male colleagues and in the same situations...”

“Behave like a man. Control your emotions. Do not cry in public. Ensure that your gestures are always suitable and appropriate to the situation at hand. Let your actions match your words.”

“Prepare yourself for the worst. Remember that, in general, women who find themselves at the helm are the targets of criticisms that have nothing to do with their professional abilities. In addition, some of those qualities that are looked upon with respect and even admiration in an entrepreneurial man are transformed into negative qualities when assumed by a woman.”

“When you set out to organize a get-together, you should always keep four fundamental points in mind: What kind of party do I want? Who should I invite? When should I plan it for? And Where should I hold it?”

“Only invite those people who should be there. Only invite those who you are prepared to listen to. Do not stand by protocol when selecting the guests. Leave enough time for preparations. Set a date for when all the most important guests are available. Do not forget to be courteous. Calculate costs. Check out the state of the place.”
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