IMOW - Insanity, Entrepreneurship and A World Of Good

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Insanity, Entrepreneurship and A World Of Good
Priya Haji

United States

GALLERY

CONVERSATION

This process of creating, of starting a business, feels very close to the creative process that artists describe when they're...

In keeping with my entrepreneurial spirit, I co-founded - and now run - a company called World of Good. World of Good works with artisan cooperatives, NGOs and nonprofits in developing countries to bring beautiful handcrafted goods to the US market. Our aim is to promote fair trade in communities that have traditionally been subject to economic exploitation. We also reinvest a portion of our profits into projects that aid in the development of these same communities.

World of Good got started because I knew I wanted to work on an idea for a company that would have a positive social impact, but be inherently market driven in its structure. There is always, in the non profit world, this bifurcation of energy. Production and excitement have to run in two directions at once - towards the donors and towards the beneficiaries.

Not only is there this cohesive focus of energy, but the World of Good model is challenging the way that business is done. If we provide real, concrete aid which helps the artisans that we work with help themselves, that is an undeniably powerful thing. But there's the potential there for even greater power if it sparks a change in the way that the entire industry functions, so that other companies who sell handmade goods will start paying better wages and ensuring better working conditions.

The majority of our consumers are women, and when they purchase from World of Good, they're really supporting other women. Seventy to eighty percent of the people making these crafts are women, and these women are frequently the sole provider in their homes. In buying Fair Trade, American women are linked and connected to a global network of women in a really powerful way, through repetitive, everyday acts.
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